Assorted logos
Making a mark

A selection of logos I have created over the years.



Design: Angela McCarthy

AM Creative

Labor Party brand refresh whilst working as Acting Creative Director, Re: Sydney

Lead designer on the AMP brandmark evolution. Landor

The Song Company is a professional a capella company. They perform exciting and adventurous vocal music from the 12th century to the present. Project involved design of a new brand identity that communicates their unique personality and the strong performance element in their work. Created whilst at Principals. Finalist in AGDA Awards 2007.

Taubmans are an established paint company who over the years have invested in research and development to successfully bring great innovation to the market (Teflon paint among many other things). With a new brand they wanted to reflect this – they are an innovations company not just paint company. Created whilst at Principals.

Identity for freshly squeezed juice bar with a Scandinavian inspired interior. Created by Angela.

Identity for a high end modern jewellery designer. Logo needed to visual reference the designer, Marti Montero and be easily hallmarked onto the silver pieces. Created by Angela.

Brand for Australian baby bags company, Pipsqueak. Created by Angela.

Campaign created for Shoalhaven Riverwatch to raise awareness locally about treating the Shoalhaven River more kindly. Pro bono work by Angela.

Design  of the new visual identity for DCLA (a diamond certification organisation) and their distinctive trust mark for diamonds that were independently certified.

This trustmark symbolises the sparkle of a diamond, using the passionate shades of pink to reflect the emotions that so often accompany a purchase. The five ticks symbolise the 4 C’s (the four characteristics that determine the quality of a diamond) plus the fifth C, Confidence, which independent certification provides. When displayed in a retail environment the trustmark signals the participating jeweller is an ethical vendor. Created whilst at Principals.